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Here are the humans behind Zondii...

We are a team of globally remote individuals dedicated to unlocking the true value of fibre and food using a handheld device.

Leadership Team

Danielle Morton - Founder & CEO

Crystal McGregor - Executive Director & Chief of Operations

Crystal McGregor - Executive Director & Chief of Operations

Danielle combines her extensive project management experience, with a strong understanding of multispectral imaging and artificial intelligence data modelling and a passion for helping growers to lead the team at Zondii. 

Danielle is an Institutional Banking Project Manager across Sydney, London and Singapore. An expert in Implementation, 

Danielle combines her extensive project management experience, with a strong understanding of multispectral imaging and artificial intelligence data modelling and a passion for helping growers to lead the team at Zondii. 

Danielle is an Institutional Banking Project Manager across Sydney, London and Singapore. An expert in Implementation, planning and stakeholder management, Danielle has spent nine years building technology start-ups. 

Crystal McGregor - Executive Director & Chief of Operations

Crystal McGregor - Executive Director & Chief of Operations

Crystal McGregor - Executive Director & Chief of Operations

With a background in innovation, including managing Government funded projects with multiple partners and $5M+ budgets, Crystal takes strategic vision and ensures effective and efficient implementation, measuring metrics and ensuring customer success throughout the user journey. As a Founder, Crystal has raised investment capital, secured

With a background in innovation, including managing Government funded projects with multiple partners and $5M+ budgets, Crystal takes strategic vision and ensures effective and efficient implementation, measuring metrics and ensuring customer success throughout the user journey. As a Founder, Crystal has raised investment capital, secured $4M in grants and is an inventor, with an Australian Innovation Patent.

Khalid Hameed - Chief Technology Officer

Crystal McGregor - Executive Director & Chief of Operations

Khalid Hameed - Chief Technology Officer

Khalid Hameed oversees IT development and deployment. Khalid has spent the last 22 years working in the IT sector, with experience ranging from sophisticated enterprise environments to building and developing technology start-ups. Khalid has built and advised on technology platforms across Fintech, Agtech, B2C, B2B. Khalid manages the tech team based in Australia and Pakistan.

Jenny Li - Chief Finance Officer

Crystal McGregor - Executive Director & Chief of Operations

Khalid Hameed - Chief Technology Officer

Chief Finance Officer Jenny provides financial oversight., with 18 years of experience in financial governance, investment and mergers and acquisitions (M&A). Jenny has extensive experience in scaling companies, including leading finance functions to drive a $300K domestic company to $13M annual revenue and global reach in under six years

Chief Finance Officer Jenny provides financial oversight., with 18 years of experience in financial governance, investment and mergers and acquisitions (M&A). Jenny has extensive experience in scaling companies, including leading finance functions to drive a $300K domestic company to $13M annual revenue and global reach in under six years. Jenny continued to run APAC finance & client delivery for three years post M&A, managing revenue of $17M.

Operations Team

Ellie Bennett - Project Officer

Emilie Pomeroy - Digital Marketing

Ellie Bennett - Project Officer

Ellie is a conservation biologist with experience in developing novel spectral technology to enable informed and rapid decision-making across various rural industries.  

Emily Wilmshurst -

Emilie Pomeroy - Digital Marketing

Ellie Bennett - Project Officer

With a double degree in Agriculture and Business, Emily Wilmshurst brings a wealth of knowledge and a passion for rural Australia and community development.

Emilie Pomeroy - Digital Marketing

Emilie Pomeroy - Digital Marketing

Emilie Pomeroy - Digital Marketing

Emilie is an experienced marketing professional who has successfully helped over 250+ clients in diverse aspects of marketing. 

Science Team

Udo Seiffert - Biosystems Engineer

Andreas Backhaus - Perception AI Specialist

Udo Seiffert - Biosystems Engineer

Udo specialises in artificial intelligence, especially machine learning image and signal processing, as well as pattern recognition in high-dimensional spaces.  

Andrea Matros - Biochemist

Andreas Backhaus - Perception AI Specialist

Udo Seiffert - Biosystems Engineer

Andrea has a PhD in Biology and extensive experience in commercialising spectral scanning technology in the agriculture industry.  

Andreas Backhaus - Perception AI Specialist

Andreas Backhaus - Perception AI Specialist

Andreas Backhaus - Perception AI Specialist

Andreas has a degree in the AI in engineering applications and 14 years of experience in research and development projects with applications in precision agriculture.  

Board of Directors

Danielle Morton - Founder Executive Director CEO

Crystal McGregor - Executive Director & Chief of Operations

Danielle Morton - Founder Executive Director CEO

Danielle combines her extensive project management experience, with a strong understanding of multispectral imaging and artificial intelligence data modelling and a passion for helping growers to lead the team at Zondii. 

Danielle is an Institutional Banking Project Manager across Sydney, London and Singapore. An expert in Implementation, 

Danielle combines her extensive project management experience, with a strong understanding of multispectral imaging and artificial intelligence data modelling and a passion for helping growers to lead the team at Zondii. 

Danielle is an Institutional Banking Project Manager across Sydney, London and Singapore. An expert in Implementation, planning and stakeholder management, Danielle has spent nine years building technology start-ups. 

Nick Roberts - Non-Executive Director

Crystal McGregor - Executive Director & Chief of Operations

Danielle Morton - Founder Executive Director CEO

Nick is the Executive CoFounder at Scalare Partners and investor in Zondii. With 20+ Years of international experience Nick has founded and run businesses in UK/Europe, US and Asia Pacific. Nick specialises in fast growing businesses with international potential and is supporting Zondii on this track.

Chris Chiofalo - Non-Executive Director

Crystal McGregor - Executive Director & Chief of Operations

Crystal McGregor - Executive Director & Chief of Operations

Founder & CEO at Bloxx Advisory & Development, a dynamic technology company spearheading innovation for leadership & development teams. With a global presence, Chris partners with leading enterprises and startups, such as Zondii, to deliver game-changing solutions.

Crystal McGregor - Executive Director & Chief of Operations

Crystal McGregor - Executive Director & Chief of Operations

Crystal McGregor - Executive Director & Chief of Operations

With a background in innovation, including managing Government funded projects with multiple partners and $5M+ budgets, Crystal takes strategic vision and ensures effective and efficient implementation, measuring metrics and ensuring customer success throughout the user journey. As a Founder, Crystal has raised investment capital, secured

With a background in innovation, including managing Government funded projects with multiple partners and $5M+ budgets, Crystal takes strategic vision and ensures effective and efficient implementation, measuring metrics and ensuring customer success throughout the user journey. As a Founder, Crystal has raised investment capital, secured $4M in grants and is an inventor, with an Australian Innovation Patent.

What we stand for

We’re for the growers, the makers and the farmers. The people who care about what they produce. Because we know that unlocking real value is the way forward.

unlock true product value

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