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Seeing is believing
Seeing is believing
- We believe if we can visibly show people how and why a product is more nutritious, fresh, authentic and of course, more flavoursome than its conventional counterpart
- We can help increase confidence and drive demand for better food.
- Because there’s so much we can do to make a difference, to our health, the health of our communities and the health of our planet.
Peace of mind
Seeing is believing
- Fresh consumer research suggests consumers care more about 'a clean label trend' than a brand or product description when purchasing fresh food.
- Consumers want information on nutrients in a simple and clear way that removes technical and complicated scientific jargon from their shopping experience
Zondii helps
Zondii helps
- Zondii can make shopping for pure, nutritious food as easy as it should be with instant insights into nutritional values.
- A simple, less overwhelming way to shop with confidence.
- If you want your customers to have confidence in the quality and origin of your product, Zondii technology can provide that in just seconds.
Solving Product Fraud
Food fraud and misrepresentation is estimated to cost the Australian food industry AU$3 billion (and Globally US$50 billion) every year in lost revenue plus immeasurable loss in consumer confidence, health and safety.
What we can do about it
Addressing the slippery issue of product fraud would involve a number of factors. If consumer awareness of food fraud was elevated, businesses would probably respond in kind, according to Professor Lester. “I think there’s a misconception that this isn’t a problem, and people are able to trust what it is they’re buying,” she said. Another part of the problem is that some industries and businesses are choosing to bury their heads in the sand.
Technology also has a major role to play, but it comes at a significant financial investment. “It almost takes someone who’s willing to be a trailblazer for it.”
